Psquare-Everybody loves Peter and Paul’s new single ‘Bank Alert’
We all know what’s coming next for the twins after the release of their debut single of 2016: A new single and an album to mark this new lease of life.
When Peter Okoye granted one of the most revealing interviews earlier this year, there was very little hope that Psquare would survive the media attention. Peter hit hard at the very fabric of their business, splitting the group via discontent, and spread their linens in full view of the public.
Consequently, the group split, the semblance of new careers were forged and music was released. Peter Okoye branded himself Mr P, (which isn’t the best of name choices), and Paul stuck to his popularly known Rudeboy . They worked on different projects, concentrated on their labels, and life continued.
Then they reconciled.
Peter Okoye apologized to fans for his counter-productive behaviour that led to the temporary split of the group in an Instagram video posted on July 25, 2016. He expressed his contrition to fans for the way he has behaved for the last few months and announced that the successful pop group Psquare is back. A lengthy apology letter was also drawn up, which states:
“My dear fans, P-Square is back. Ours is a journey that started from our mother’s womb. It was a journey that started from Primary School, continued to St. Murumba College, to when we were in University in Abuja. It was a journey in which we shared childhood memories and grown-up dreams. We are back because brothers do not let each other wander in the dark alone. We are back because we have tried the lonely road and it was not the same.
“I want to take responsibility for what has happened and sincerely apologise to you our fans. For supporting us throughout this journey we owed you so much more than what you have had to endure and I apologise for that. We are embarking now on a new journey with exciting new management (Jude Okoye), new music and new ideas.”
The greatest part about that apology was the last sentence: We are embarking now on a new journey with exciting new management (Jude Okoye), new music and new ideas.”
New music? Yes. New Management? No. New ideas? Super No!
They have had a reconciliation, worked through their issues » , and have reached the stage where they need to go back to releasing music. And that comes out of it? Nothing that can be described as new.
There’s no new angle to their art. Nothing acknowledges their struggles to stay as a group, and their art bears no renewed energy nor substance.
What we have is ‘Bank Alert’; a neo-Highlife song about a woman, and the many ways in which can be worshipped. There’s a guitar accompaniment all through the jam, as Paul works through his lines and cries out about his wealth which he hopes to impress the lady with. This is the Psquare that we have come to know and appreciate.
But nothing has changed. It’s still same old, same old. It’s still Paul walking all over the song, riding waves and trying to score their next big hit. Peter shows up in the tight spaces, edging along the vocals to justify his role in the group. The video contains the gimmicks of throwing in Mr Ibu ’s trusted humor, and the beauty of Onyeka Onwenu .
We have seen this happen for Psquare on numerous occasions. The new song feels like an extension of their art, a new page in an old book, packaged as ‘just a little something extra’ for you.
And at the moment, it is working for them. The video crossed the 1 million views mark after just day 5, and it is still steadily climbing. The song is heavily being promoted, gaining traction, and staying with the fans. Every playlist within the country contains it, as the marketing has been done right, with plenty of spend involved. The streets are finally loving it with abandon.
But what truly makes the new Psquare project to hit these levels is due to the strength of their fanbase. Psquare have earned their status the old-fashioned way: years of hardwork, rolling into two decades of dominance on the African continent. They possess immense penetration, celebrity and the wealth to back their content. That’s why they are the greatest pop group out of the continent.
We all know what’s coming next: A new single and an album to mark this new lease of life that reconciliatory common sense has afforded the